Hope and Happiness: Yellow is sunshine. It is a warm color that, like red, has conflicting symbolism. On the one hand it denotes happiness and joy but on the other hand yellow is the color of cowardice and deceit.

Nature of Yellow: Yellow is one of the warm colors. Because of the high visibility of bright yellow, it is often used for hazard signs and some emergency vehicles. Yellow is cheerful.

Culture of Yellow: For years yellow ribbons were worn as a sign of hope as women waited from their men to come marching home from war. Today, they are still used to welcome home loved ones. Its use for hazard signs creates an association between yellow and danger, although not quite as dangerous as red.

If someone is yellow it means they are a coward so yellow can have a negative meaning in some cultures.

Yellow is for mourning in Egypt and actors of the Middle Ages wore yellow to signify the dead. Yet yellow has also represented courage (Japan), merchants (India), and peace.

Using Yellow: Although it can work as the primary color, yellow often works best as a companion to other colors. Use bright yellow to create excitement when red or orange may be too strong or too dark. Yellow can be perky.

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